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Freestyle Forums: On the Radio: Party-105 looks to pick up Pulse-87 listeners through simulcast
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Old November 3rd, 2009, 06:27 AM
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On the Radio: Party-105 looks to pick up Pulse-87 listeners through simulcast

On the Radio: Party-105 looks to pick up Pulse-87 listeners through simulcast

BY David Hinckley
Tuesday, November 3rd 2009, 4:00 AM

Pulse-87 stopped beating Friday afternoon, but the owners of Party-105 on Long Island stepped in yesterday morning and say they're optimistic they can keep dance beats alive at 87.7 FM.
John Carraciola and former WKTU host Vic Latino, the co-owners of Party-105 (WPTY, 105.3 FM), say the deal to simulcast on 87.7 FM just came together over the weekend.
"We got the call at 5 o'clock Friday [when Pulse-87 signed off]," says Latino. "We worked like 60 straight hours over the weekend to get everything in place."
Latino says Party doesn't play exactly the same music as Pulse, but it's close.
"Of our top 30 songs, I think Pulse was playing 21," he says. "Most of the others you'd hear on 92.3 Now or Z100. We play the dance mixes. Plus we play some of the bigger hip-hop hits.
"I'd say we're a combination of Pulse and 92.3 Now."
Pulse-87 became a local phenomenon over the past 20 months by building a weekly audience of more than a million listeners despite having a hard-to-find frequency with a spotty signal and almost no promotion budget.
To put that in perspective, big-signal WKTU (103.5 FM) averages 4 million-5 million listeners a week playing dance and rhythm music that targets a slightly older crowd.
But Pulse listeners were passionate and Carraciola says that appealed to him and Latino.
"What radio's missing too often these days is that passion and that sense of being a local voice," Carraciola says. "That's what we do at Party and why we think we can bring some of that passion into New York."
Latino says Party has picked up DJ Serge from Pulse and will be talking with other Pulse jocks.
"We're not kidding ourselves here," says Latino. "We know this is a tough frequency. We know the previous owners went bankrupt. We know there are significant obstacles.
"But we know what we're getting into. We know this is a business. We're going to have fun and give it our best shot."
AROUND THE DIAL: WFUV (90.7 FM) is upgrading its antenna, which is good news in the long term, but will take the station off the air from 8 a.m. to 4 p.m. weekdays from this Thursday through Nov. 18. Regular broadcasts will continue at other hours. ... New York radio has a connection to the case last week where a California jury awarded $16.7 million to the family of a woman who died while competing in a "Hold Your Wee for a Wii" contest at Sacramento's KDND. The general manager at KDND was Steve Weed, formerly of WXLO and WMXV.

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